Tuesday, June 29, 2010

Creative Communication on a Shoestring Marketing Budget

Do you have only a limited amount to spend for marketing communications? Don't worry. Just be more creative (really, do you have a choice?)

I created this 30 sec TVC with Jay Adlao and Outbound Asia last March 2010 for my client, DTSI. Prior to starting this with Jay, the client I was working for received a firm quote from another production house for the same material.

Can you guess how much this final TVC cost?



Can you also guess how much the other production house quoted?

Friday, June 18, 2010

On-Line Form #5: 10 Step Marketing Plan- Peer Edition

Double your learning. You learned by doing this task. Learn more by evaluating how others did the same task.

Be a marketing professor! Evaluate your assigned groupmates 10 Step Marketing Plan by using the form below.


Please be sure that you click submit. An acknowledgment message will appear for valid and complete submissions. If you are not sure if you filled up the form correctly, don't hesitate to fill up the form again. Thank you for your cooperation.