Tuesday, August 31, 2010
Friday, August 27, 2010
5 Ways to Cope With Hunger: Meet Tuntoy @ Barangay Gutom
This eye-opening video was shared by Ms. Jonah De Lumen, Gawad Kalinga's Advocacy and Marketing Director during the 21st Marketing forum: "Inception: Branding Ideas to Life" (http://inceptionmarketingforum.blogspot.com)
Monday, August 16, 2010
What is So Ateneo about the Ateneo Graduate School of Business?
What is so Ateneo about the AGSB?
I have been asked this question only twice in my 13 years at the AGSB.
The first time was by AGSB Dean Alfredo R.A. Bengzon, when he interviewed me in 1997 as part of my application to teach. While I was trying to come up with an answer, he proceeded to give me a 90 minute answer to the question.
The second time was last week, by a 3 man, expert panel, evaluating my Digital marketing 360 plan, for relaunching the AGSB MBA brand.
On both occasions, I came up short. These printscreens, from the AGSB website, provide the complete answers.
Prof. Bong De Ungria, MBA
AGSB Marketing Cluster
Aug. 17, 2010
I have been asked this question only twice in my 13 years at the AGSB.
The first time was by AGSB Dean Alfredo R.A. Bengzon, when he interviewed me in 1997 as part of my application to teach. While I was trying to come up with an answer, he proceeded to give me a 90 minute answer to the question.
The second time was last week, by a 3 man, expert panel, evaluating my Digital marketing 360 plan, for relaunching the AGSB MBA brand.
On both occasions, I came up short. These printscreens, from the AGSB website, provide the complete answers.
Prof. Bong De Ungria, MBA
AGSB Marketing Cluster
Aug. 17, 2010
Sunday, August 8, 2010
Real Marketing in Practice: Planning, Organizing and Promoting a Marketing Forum
How to Plan, Organize and Promote a Marketing forum in 2 weeks!
Instead of the traditional paper-based, individual marketing plan assignment, this maverick group project provides marketing students a real, practical, time-bound, measurable activity of planning and then executing a marketing plan. Coach Bong will provide the structure so that the 10 step marketing plan process- this provides the conceptual structure, marketing logic and business rationale for why certain marketing strategies and tactics are better than others.
To prepare for the class workshop on this, each group should go to this link to read the detailed and instructions. Each group must also post their answers on the same site.
References for this project:
http://www.hypermarketing2.com/2010/07/first-ever-student-led-ateneo-medical.html
http://agsbmarketing.web.officelive.com/MarketingForum.aspx
Prof. Bong De Ungria, MBAAugust 8, 2010
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