Contribute your share in remembering a marketing concept.
Then choose 1 marketing concept from your assigned chapter. Using 1 of the techniques demonstrated in the presentation (story, image, diagram or link to I love Marketing), make the concept easy to remember.
Post your submission as a comment here…
Follow the format:
Chapter number and title from which the concept was derived
The marketing concept
url of your slideshare or blogpost
Sample post:
Chapter 3 Gathering Information and Measuring Market Demand
Concept: There are 4 references (data sources) for making effective management decisions: (1) internal records (2) market research (3) market intelligence (4) management decision support systems
You have to post at another location! Post at the appropriate chapter link here... (ie. If your concept is on Chapter 4, post your link as a comment on Chapter 4)
