Monday, January 16, 2012
Marketing 101 for the 21st Century
Here is the latest and most comprehensive update of the "I Love Marketing model". View, learn, and share!
Thursday, January 12, 2012
Midterms? It's More Fun When You Know the Questions and the Answers Beforehand!
A famous teacher once remarked- my objective during the term is to help the students learn the answers to the questions.
One of the differentiating advantages of the Vcoach Hypermarketing class is that midterm exams are objective, multiple-choice questions made by the students, for students, and posted on-line before the exam. Where else can you find that?
These approach removes all subjectivity, bias, and the torture of deciphering handwritten answers to essays. It also allows instant feedback to the student.
But the key benefit from this innovation is that it strongly encourages students to study for the exam rather than use common sense and good luck in answering the questions. With the grading system on a relativity scale, there is no way for those who don't study to score higher than those who do prepare.
Here are 3 midterm exams that were previously given, and which provide some of the questions for future exams. Click and learn!
One of the differentiating advantages of the Vcoach Hypermarketing class is that midterm exams are objective, multiple-choice questions made by the students, for students, and posted on-line before the exam. Where else can you find that?
These approach removes all subjectivity, bias, and the torture of deciphering handwritten answers to essays. It also allows instant feedback to the student.
But the key benefit from this innovation is that it strongly encourages students to study for the exam rather than use common sense and good luck in answering the questions. With the grading system on a relativity scale, there is no way for those who don't study to score higher than those who do prepare.
Here are 3 midterm exams that were previously given, and which provide some of the questions for future exams. Click and learn!
Friday, January 6, 2012
Branding the Philippines: #1 for Fun!
Finally, hopefully, potentially the tipping point for a latent tourism giant...it is the Filipino that makes the difference... Mabuhay ang Pilipino!
Here is a tourism campaign for the Philippines that uses proven marketing and branding principles. Despite the expected chorus of know-it-all critics, this campaign leverages on the only differentiator that no other country can have- the Filipinos.
Read more:
http://www.gmanetwork.com/news/story/243672/news/nation/phl-s-new-tourism-campaign-it-s-more-fun-in-the-philippines?fb_ref=recommends
Watch this...
But, since international TV commercials are expensive, this is how this was seen abroad...
What do you think of the 30 TVC?
Compare this new campaign and logo...
With this...
Here's the background or the aftermath of the kay ganda fiasco...
http://www.abs-cbnnews.com/lifestyle/11/18/10/pilipinas-kay-ganda-logo-lifted-poland-logo
An improvement over this?
Here is a tourism campaign for the Philippines that uses proven marketing and branding principles. Despite the expected chorus of know-it-all critics, this campaign leverages on the only differentiator that no other country can have- the Filipinos.
Read more:
http://www.gmanetwork.com/news/story/243672/news/nation/phl-s-new-tourism-campaign-it-s-more-fun-in-the-philippines?fb_ref=recommends
Watch this...
But, since international TV commercials are expensive, this is how this was seen abroad...
What do you think of the 30 TVC?
Compare this new campaign and logo...
With this...
Here's the background or the aftermath of the kay ganda fiasco...
http://www.abs-cbnnews.com/lifestyle/11/18/10/pilipinas-kay-ganda-logo-lifted-poland-logo
An improvement over this?
Hyper 2 Students, pls. comment on the approach, the video, the campaign to promote the Philippines. Be sure to compare it's more fun in the philippines campaign and logo vs. wow philippines. Pls. post your comments below as proof that you have completed this activity.
Thursday, January 5, 2012
Time After Time- The Business Value of On Time Performance
Ever been late? Of course. Who hasn't.But, are you late most of the time. Then you will have a problem in the real world. Are you willing to pay the penalties for tardiness?
The other side of the coin is, what are the rewards for being first among equals?
Stephen Covey called it the law of the farm. He also referred to the ineffectiveness of the cram.
The following min-lecture is a must for MBA students planning to move ahead. You can't move ahead if you are late.
MBA Marketing Assignment? More Fun When You're On Time...
Business Value of Time
View more presentations from Remigio Joseph DeUngria
HYPERMARKETING CLASS POLICIES
We have 10 Seatworks with a maximum grade of 2% each or 20% of your grade in total. How you perform here is up to you.
3. Be aware of your Assigned Class Numbers ( a number between 1 to 40) , Groups ( a letter between A and F) and Group Seating Locations (somewhere in our classroom)
4. Class Time policy: Be in the classroom by 6pm so that you can do the assigned seatwork before the official class starts at 6:35pm (You can do the seatwork way ahead of time as this will be posted on our class Facebook page). There will no longer be a 20 minute break as this is already incorporated in the start time of 6:35 pm (20 minute break + 15 minute seatwork). You are encouraged to bring food and drink to the classroom (without making a mess pls) and to step out anytime for important calls (including nature calls).
5. By 6 pm, the assigned group for the day is expected to turn on the projector to the Class Facebook page and also to the seatwork assignment web link.
HYPERMARKETING CLASS POLICIESApplying the business value of time principle, here is the current traffic light system of scoring assignments, with a strong emphasis on prompt submission.
Impact of Time of Submission on Grades for Assignments:
1. Blue (highest possible grade is 4, submitted before Thursday, 11:59 pm),
2. Green (missed blue deadline but submitted before Friday, 6 pm, highest possible grade is 3.5),
3. Yellow (missed green deadline but submitted before Sunday, 11:59pm or 72 hours after the original deadline, highest possible grade is 2.5)
4. and Red (missed yellow, highest possible grade is 1.5 if submitted before the last class day)
What Grades Mean in Hypermarketing Class:
- 4.0= Exceeded expectations and requirements , submitted before the deadline, Excellent Work
- 3.0= Did exactly what was instructed/ required and submitted on time. No extra effort.
- 2.0= Missed some of what was instructed, but met most of the essential requirements
- 1.0= Fail. Did not submit on time (exceeded the yellow deadline). Did not meet the minimum requirements of the assignment.
- 10 Seatworks/ Class Participation (20%),
- 1 Midterms (30%),
- 5 Assignments (50%)
- Exceed 3 absences (although 4 may be reconsidered for exceptionally justifiable reasons),
- OR don’t submit any 1 assignment by the the last day of the course . Notice that failing the midterms is not a reason for failing the course. However, it does have a substantial (30%) effect on the grade.
For seatworks, pre-works and class participation, I am using TESTMOZ, an application which allows me to track your seatwork score, and the date and time you took the test.
The digital score tells it all. As GMA News puts it: Walang kinikilingan, walang kasinungalingan, Serbisyong totoo lamang. (Loosely translated: No biases, no lies, only real service)
Here is a the TESTMOZ test for this blogpost… Answer this only after reading the entire article…
You dont need to score 100% and you can take the TESTMOZ test a maximum of 3 times. When you answer the test, pls. put your name in the following format: class number, family name, first name. For example, if my student number was 8, then I would put the following on the student log-in: 8 De Ungria, Bong.
If you take the test multiple times, then I will only consider your last test (even if it is not the highest score).
Seatworks like this have a score of 0, 1% or 2%. Here's how to score:
If you take the test multiple times, then I will only consider your last test (even if it is not the highest score).
Seatworks like this have a score of 0, 1% or 2%. Here's how to score:
- 2%- Get a score of 80% and above, quiz taken on or before class starts at 6:35pm
- 1%- Get a score of 20 to 60%, quiz taken on or before class starts at 635 pm
- 1%- Get a score of 100% after the class has started but a maximum of 2 days after the end of the class
- 0%- no credit for the seatwork regardless of score if submitted after 48 hours after the class starts.
We have 10 Seatworks with a maximum grade of 2% each or 20% of your grade in total. How you perform here is up to you.
Why seatworks? This is a measurable way to “encourage” students to do assigned tasks and readings before the start of the class.
UNBOUNDED VIRTUAL CLASSROOM
UNBOUNDED VIRTUAL CLASSROOM
Welcome to the VCoach HYPERmarketing classroom with no walls and no time (but there are deadlines to keep)...
Here are other class policies and admin tasks that will make your hypermarketing experience truly productive and memorable…
Here are other class policies and admin tasks that will make your hypermarketing experience truly productive and memorable…
1. Be a friend of Bong de Ungria on Facebook so I can add you in our v60 AGSB Hypermarketing Class group page and on Primus Interpares Online (PIPOL) .
2. If you are concerned about privacy and confidentiality, you can create a second account on Facebook and the other mandatory sites (like twitter, slideshare, blogspot, ) using a pseudonym or alias (ideally same initials as your real name and which you must share with me at the start of the class; for example if your real name is Juan Cruz, then your alias for the second account could be John Cross or Jim Croce).
3. Be aware of your Assigned Class Numbers ( a number between 1 to 40) , Groups ( a letter between A and F) and Group Seating Locations (somewhere in our classroom)
4. Class Time policy: Be in the classroom by 6pm so that you can do the assigned seatwork before the official class starts at 6:35pm (You can do the seatwork way ahead of time as this will be posted on our class Facebook page). There will no longer be a 20 minute break as this is already incorporated in the start time of 6:35 pm (20 minute break + 15 minute seatwork). You are encouraged to bring food and drink to the classroom (without making a mess pls) and to step out anytime for important calls (including nature calls).
5. By 6 pm, the assigned group for the day is expected to turn on the projector to the Class Facebook page and also to the seatwork assignment web link.
Did you read, and understand this blogpost? Then prove it… Answer the seatwork test for this here…Remember, answer this only after reading the entire article…This is also an open notes test so you can have 2 windows open on your computer: one on the blogpost, and one on the test… It’s more fun when you know the answers…
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