What is so Ateneo about the AGSB?
I have been asked this question only twice in my 13 years at the AGSB.
The first time was by AGSB Dean Alfredo R.A. Bengzon, when he interviewed me in 1997 as part of my application to teach. While I was trying to come up with an answer, he proceeded to give me a 90 minute answer to the question.
The second time was last week, by a 3 man, expert panel, evaluating my Digital marketing 360 plan, for relaunching the AGSB MBA brand.
On both occasions, I came up short. These printscreens, from the AGSB website, provide the complete answers.
Prof. Bong De Ungria, MBA
AGSB Marketing Cluster
Aug. 17, 2010
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