Real Marketing in Practice: Planning, Organizing and Promoting a Marketing Forum

How to Plan, Organize and Promote a Marketing forum in 2 weeks!

Instead of the traditional paper-based, individual marketing plan assignment, this maverick group project provides marketing students a real, practical, time-bound, measurable activity of planning and then executing a marketing plan. Coach Bong will provide the structure so that the 10 step marketing plan process- this provides the conceptual structure, marketing logic and business rationale  for why certain marketing strategies and tactics are better than others.

To prepare for the class workshop on this, each group should go to this link to read the detailed and instructions. Each group must also post their answers on the same site.

http://www.facebook.com/visiondriven.coach?v=app_2373072738&ref=ts#!/topic.php?uid=108200742563139&topic=43

References for this project: 

http://www.hypermarketing2.com/2010/07/first-ever-student-led-ateneo-medical.html

http://agsbmarketing.web.officelive.com/MarketingForum.aspx

Prof. Bong De Ungria, MBA
August 8, 2010