Why Linked In?

I now require my MBA students to create and promote their Linked In profiles as part of the mandatory requirements for completing the Marketing Management course at the Ateneo Graduate School of Business.

In a way, this is a higher level version of the traditional "Introduce yourself to your classmates and to the professor" activity at the start of every class. A student recently asked why there was no formal introduction by coach on the first day of the trimester- this is why.

More importantly, this exercise is an immediate and practical application of marketing in the real world to the most important brand in the world for you - the brand with your name on it. So why not use effective marketing principles that we learn in class to promote your personal brand and get higher returns for doing so? Why confine your brand to the classroom when you can get a google result at the top of the google page with your name on it, for free?  Why let other people determine what others see on the web about you when you can have relative control over it (as my marketing class will learn later in the course, this is your brand identity- what you say to the world vs. brand image- what the world thinks of you).

Want proof? Do a google search of my family name- "de ungria", what do you see? Try other search engines- yahoo, bing, and what do you see? Then do a  google search for your "family name"  or even of your "whole name", and what do you get? I rest my case, or in this example, I rest my link...

Here's how to create an effective Linked In profile:
Creating the Professional You via Linked In

View more presentations from Remigio Joseph DeUngria.

Hypermarketing2 MBA Students:

This is an example of a correct submission of this personal brand-building assignment.

http://www.facebook.com/groups/AteneoPIPOL/permalink/374545619257430/

This is a snapshot of the correct post. 

Note the following key elements: (1) recent, smiling, colored picture (2) customized url or weblink (3) one word descriptor (“vcoach”) and (4) elevator speech. The details of what all these mean are in the explanatory powerpoint below (Creating the Professional You via Linked In)

Once you make your profile,  you have to do 4  things:

(1) post the url to Facebook page with the ff. link…

http://www.facebook.com/groups/AteneoPIPOL/

(To be able to post on this page, you have to apply as a member of the group)

(2) post a link to twitter with 2 hashtags #hypermarketing2   #linkedinatenista

(3) While in Linkedin, export the file as a pdf, then email the pdf to vcoach.serves@gmail.com. Here is a snapshot of how to export your profile as pdf. Simply click on the down arrow beside "Edit" as shown below.

(4) Post a comment by clicking on the following link:
http://www.hypermarketing2.com/2010/12/why-linked-in-vcoach-bong-de-ungria.html#comment-form

This is the comment portion  at the bottom of this blog. Include the following elements in your comment: your name, your 1 word descriptor and elevator speech.

Here is how it looks:

Pls. follow the submission deadline as there is an automatic 0.5 grade deduction for late emails and posting. (The deduction increases over time!).

A lot of correct and incorrect examples are on the Primus InterPares Online page on Facebook (http://www.facebook.com/groups/AteneoPIPOL/). 

Here's why joining Linked In is a great idea.




What should be in your linked in profile?


What is linked in?


Here's a sarcastic take on why not to join...



New User? Here's a User's Guide

Digital is Changing the Game!

I am a Certified Digital Marketer, CDM - shouted the embroidery on the sleek white jacket that I received last Jan. 20, 2011 as one of 18 CDM graduates of the 1st batch of the Ateneo- IMMAP (Internet Marketing and Mobile Association of the Philippines). While this technically means I completed the 11 modules of the Digital Marketing diploma program (2009 to 2010) it means so much more...



The CDM program included 11 modules covering marketing using Mobile, Email, Websites, Blogs, Search Engines, Social Networks, Virtual Communities as part of an Ethical and Integrated Marketing Communications Strategy. The latest and most popular technologies are already being used in AGSB and ASMPH marketing management classes where students have used personal Google blogs, Facebook, Slideshare and LinkedIn to view lectures, submit assignments, get latest announcements and attend on-line classes. More importantly, the students have continued access to the class marketing resources even after the trimester ends.

Digital is changing the game!

Vcoach Bong De Ungria, CDM

18P Paradigm for Marketing Analysis

The 4Ps of Marketing has long been widely used to represent a summation of the most basic marketing concepts.

This 18P paradigm presents a new mindset for marketing analysis and provides a systematic approach to tackling today's marketing challenges. Just as a doctor uses a stethoscope to initially diagnose a patient, this simple tool helps focus often limited resources to where it is most needed.

18 P Paradigm For Marketing Analysis 2011 Version

View more presentations from Remigio Joseph DeUngria

Developed by Prof. Remigio Joseph (Bong) De Ungria for Marketing Management classes in the Ateneo Graduate School of Business

10 Step Marketing Plan- Template and Sample

This is a useful guide for making a marketing plan. It emphasizes 10 key areas for consideration:

Step 1- Primary Target Market (describe them demographically, psychographically and behaviorally)
Step 2- Needs, Wants and Demands of the Primary Target Market (relate to Maslow's Hierarchy of Needs)
Step 3- Competition and Competitive Position Map- Who are your direct and indirect competitors and how are you positioned against them (2 maps)
Step 4- What is the gap, the opportunity and how will you position (based on the gap in the competitive positioning map)
Step 5- What is the size of the market from the 3 C perspectives (customer, company and competition)
Step 6-9 is all about the traditional 4 P marketing mix
Step 6- Product: What is the product. How many variants does it have. How does it look in the shelf vs. competitors
Step 7- Promo: How is the product promoted (Integrated marketing communications: Mass Communication- Sales Promotions, Advertising, Public Relations, Events and Experiences; Personal Communication- Direct Marketing, Interactive Marketing, Personal Selling and Word of Mouth)
Step 8- Price: How is the product priced vs. competition. If the product has several variants and sizes, how is it generally priced (premium, parity or discount)
Step 9- Place- Where is the product distributed? How does it reach the customers?
Step 10- What is the generic winning strategy- Low Cost Producer? Supply & Distribution Leverage, Differentiation, Niche?

How does a 10 Step Marketing Plan look like? Here is a demonstration using Close-Up Toothpaste as the product:

10 step marketing plan for Close up Toothpaste 2011

View more presentations from Remigio Joseph DeUngria

How to do 10 Step Plans? The simplified, illustrated, annotated guide is shown below.

Vcoach 10 step marketing plan 2011 edition - Simplified, Annotated and Illustrated by Professor Remigio Joseph (Bong) De Ungria of the Ateneo Graduate School of Business

View more presentations from Remigio Joseph DeUngria.

Prefer a webinar (web seminar) version of this lecture? On slideshare, webinars are referred to as slidecasts (audio + powerpoint). The audio was recorded during the May 27 2011 marketing management class of Prof. De Ungria at the Ateneo Graduate School of Business (AGSB). Here's a useful tip for viewing slidecasts: you can fastforward the slide and audio by clicking on the rightmost button, similar to what you do on a DVD player. However, you also must allow sufficient buffer time for the audio to load and synch with the powerpoint slide.

Vcoach slidecast 10 step marketing plan 2011 edition

View more webinars from Remigio Joseph DeUngria

No need to reinvent the wheel.The accompanying downloadable template is shown below.

Prof. Remigio De Ungria Template And Sample 10 Step By Step Marketing Plan To Students

View more presentations from Remigio Joseph DeUngria.

In recent years, I have skipped the use of group marketing plans in favor of individual plans since I knew how many typical groups work- the work is subdivided, 3 or more meetings are wasted deciding on what to do and waiting for other members to do some work, and then just before the deadline- 1 or 2 of the 5 group members suddenly decide to take charge and finish the work. The 3 other members coast along and agree and get the same grade. A lot of wasted time and effort.

However, there is much learning as well in doing an assigned topic with a given format and then comparing how fellow group members do it.

So starting v54, I will implement a different approach- individual submissions before a given deadline and then give enough time for the group to meet to consolidate and evaluate each individual group member's work and then come out with a best group report.

In my recent ASMPH Marketing Class, this group presentation won scoring 4.0 in all categories. This is a good model for all 10 step marketing plan group and individual reports for the AGSB Marketing Management course.

10 step marketing plan for Restor-F

View more presentations from Cristal Ann Laquindanum

The following are the marketing plans of each of the 5 group members on the same topic. Only in exceptional cases can an individual group member can score higher than the group score. The ideal scenario is that each group member makes a 10 step marketing plan first; then the group meets and decides on the best answer using each individual report as starting data.

This first individual submission exerted the most influence on the final group output. It also scored a 4.0 in all categories.

10 step Marketing Plan Restor-F

View more presentations from Cristal Ann Laquindanum

This second individual submission actually had a better choice of the primary target market than the group. However, he was obviously over-ruled when it came to the group decision. Thus, a clear warning for group work: majority wins is not always the best way to decide on differences of opinion. Things to improve on in his report: market size computations and format.

10 step marketing plan

View more presentations from John

The learning point in this next individual submission is the wrong answer on the generic winning strategy and the need to improve on format.

10 step marketing plan

View more presentations from cjvillafuerte

The learning point in these last 2 individual submissions is the wrong answer on the generic winning strategy and the great need to improve on format. Content on the competition and 4Ps is lacking as compared to the other individual reports.

10 step marketing plan restor f

View more presentations from rianparulan

Barcelona 10stepmktgplan

View more presentations from Kats Barcelona

Prof. Bong De Ungria

Transforming Options Into Necessities.

No words needed. Grab a handkerchief before you watch this...



This is a difficult product to market because it belongs in the unusual and small category of products you buy not for yourself but for other people. Also, this service does not provide instant gratification which makes it a class on its own.

As they say, the only 2 sure things in this world are taxes and ... Why gamble on something that will definitely happen? Why not prepare? Beats me.

Hyper 2 Students- Do you think the approach is effective?  Was it effective enough to motivate you to act? Or was it just another useful to know but I remain unconvinced communication failure? Pls. comment below.

Road Map: Marketing Management Course Overview

This is a road less travelled...

This course overview is designed to give MBA students an eagle's perspective of what will happen in the next 15 sessions. Many will like it and step forward to the challenge. For the few who want something different, I totally understand and recommend that you seriously consider transferring to another marketing class.

VCoach Marketing Management Course Overview

View more presentations from Remigio Joseph DeUngria

How to Join the VCoach Virtual Classroom

Welcome to a marketing classroom with no walls and no time (but there are deadlines to keep)...

Vcoach Bong

How To join the Vcoach Virtual Classroom

View more presentations from Remigio Joseph DeUngria

Simplified and Improved 10 Step Marketing Plan- 2011 edition

This is a useful guide for making a marketing plan. It emphasizes 10 key areas for consideration:

Step 1- Primary Target Market (describe them demographically, psychographically and behaviorally)
Step 2- Needs, Wants and Demands of the Primary Target Market (relate to Maslow's Hierarchy of Needs)
Step 3- Competition and Competitive Position Map- Who are your direct and indirect competitors and how are you positioned against them (2 maps)
Step 4- What is the gap, the opportunity and how will you position (based on the gap in the competitive positioning map)
Step 5- What is the size of the market from the 3 C perspectives (customer, company and competition)
Step 6-9 is all about the traditional 4 P marketing mix
Step 6- Product: What is the product. How many variants does it have. How does it look in the shelf vs. competitors
Step 7- Promo: How is the product promoted (Integrated marketing communications: Mass Communication- Sales Promotions, Advertising, Public Relations, Events and Experiences; Personal Communication- Direct Marketing, Interactive Marketing, Personal Selling and Word of Mouth)
Step 8- Price: How is the product priced vs. competition. If the product has several variants and sizes, how is it generally priced (premium, parity or discount)
Step 9- Place- Where is the product distributed? How does it reach the customers?
Step 10- What is the generic winning strategy- Low Cost Producer? Supply & Distribution Leverage, Differentiation, Niche?

The simplified, illustrated, annotated guide is shown below.

Vcoach 10 step marketing plan 2011 edition - Simplified, Annotated and Illustrated by Professor Remigio Joseph (Bong) De Ungria of the Ateneo Graduate School of Business

View more presentations from Remigio Joseph DeUngria.

The accompanying downloadable template is shown below.

Prof. Remigio De Ungria Template And Sample 10 Step By Step Marketing Plan To Students

View more presentations from Remigio Joseph DeUngria.

Prof. Bong De Ungria
Ateneo Graduate School of Business

I Love Marketing Model Video is now on Youtube!

Finally, the "I Love Marketing Model" is now on videocast and available on Youtube.





This is the url:
http://youtu.be/yW7zkmtBDaE


The powerpoint presentation is also available on this site (hypermarketing2.com) and on slideshare.net. Just go to the site, and on their search bars, type "i love marketing".

Here's how it looks on slideshare...

A Visual, Interactive and Creative Marketing Model: I Love Marketing

View more presentations from Remigio Joseph DeUngria.

Present like Steve Jobs in your next board presentation

Steve Jobs has been unofficially proclaimed by many business experts as 1 of the best presentors in this tech-savy age.



In the video, here is what I got as tips for my next board presentation...
1. Set the theme
2. Outline
3. Demonstrate enthusiasm
4. Wow your audience
5. Sell an experience
6. Make numbers meaningful; use analogies
7. Paint a picture; Make it visual
8. Give a show
9. Rehearse, rehearse, rehearse!

Prof. Remigio Joseph De Ungria - WikiPilipinas: The Hip 'n Free Philippine Encyclopedia

For more info about Prof. Bong De Ungria's advocacies and programs, pls. click on the links below.

Prof. Remigio Joseph De Ungria - WikiPilipinas: The Hip 'n Free Philippine Encyclopedia

World’s Most Important Brand Has Your Name On It

Apple, Microsoft, Coke, IBM, Google are the world's top 5 brands valued at more than $40 Billion each. But their global success has little impact on you.

For you, the most important brand in the world is the brand with your name on it. So, utilize business and marketing principles to make YOU, the personal brand, stand out and win.

World's Most Important Brand In The World Has Your Name On It

View more presentations from Remigio Joseph DeUngria.

Here's the Downloadable Template

Downloadable Template for Brand Launch of World's Most Important Brand

View more presentations from Remigio Joseph DeUngria

Come On! Launch your Personal Brands
Vcoach Bong

Instantly Transform Into a Master Presentor Using 21 Techniques of Powerful Communications

Communicating effectively is a mandatory requirement in today's business setting. The 21 techniques described here can instantly transform a neophyte reporter to a master presentor.

21 steps for effective communications v53

View more presentations from Remigio Joseph DeUngria.

End of Class Survey

This is the last student survey for the semester.

In the spirit of customer feedback and marketing research, there are 2 questions in the survey which asks what grade you feel you deserve for our class and why. Pls. choose what you feel is most appropriate and take extra time to justify/ explain why you think this is so. While the grade will not influence in any way my own grading system, it will allow me to see your perspective and get your insights prior to the finalization of the grade.

Please be sure that you click submit. An acknowledgment message will appear for valid and complete submissions. If you are not sure if you filled up the form correctly, don't hesitate to fill up the form again. Thank you for your cooperation.

20 Year High Performance Highly Personal Marketing Plans for Your Brand

Strategic Marketing creates opportunities for those who expect and prepare for the inevitable change and wreaks havoc on those who dont. The 21st Century Filipino needs to survive and thrive these disasters of change.



In case you missed the class discussion, this slidecast or webinar, has both voice and slides (referred to as webinar). You can choose to let the webinar play on its own pace or you can still click the forward button to go to the slide you want to view. Try it!
Strategic Marketing for the 21st century Filipino

View more presentations from Remigio Joseph DeUngria

Survive and Thrive!
Prof. Bong De Ungria

A Vision-Driven Guide to HyperMarketing Plans for the Brand with Your Name On It

The most important brand in the world is you. Not Google, not Coke and not Sony as changes to these brands don't really affect you as much as what happens to your personal and professional brand. All things being equal, a brand with a plan has more chances of success than a brand with no plan. So why not use marketing and business principles for the brand called you. Drive it with vision and constantly achieve!

"Many people overestimate what they can do in a year but more people underestimate what they can do in a decade."- Anthony Robbins in Awakening the Giant Within.




Below is an annotated guide on how to make your own Vision-Driven HyperMarketing Plan
VCOACH Guide to 20 year personal marketing plan

View more presentations from Remigio Joseph DeUngria.

Below is the 20 Year High Performance, Highly Personal Marketing Plan of vCoach Bong De Ungria, 2012 edition, serves as a sample for the MBA students of the Ateneo Graduate School of Business and Ateneo School of Medicine and Public Health.
20 Year HYPER2 Marketing Plan for vCoach Bong De Ungria 2012 edition

View more presentations from Remigio Joseph DeUngria

In case you missed the class discussion, the 2011 version below, has both voice and slides (referred to as webinar). You can choose to let the webinar play on its own pace or you can still click the forward button to go to the slide you want to view. Try it!
2011 20 year personal marketing plan of v coach bong de ungria

View more presentations from Remigio Joseph DeUngria.

In slideshare.net, search for "20 year personal marketing plans" to see more examples.

For great 20 year plans on Facebook, search for "vcoach" and click on discussions. Or click the link below...
20 year personal plans @ Facebook




Here is a downloadable template for student use...
Prof. Remigio De Ungria's Downloadable Template for Hyper2 Plans

View more presentations from Remigio Joseph DeUngria

Real Marketing in Practice: Planning, Organizing and Promoting a Marketing Forum

How to Plan, Organize and Promote a Marketing forum in 2 weeks!

Instead of the traditional paper-based, individual marketing plan assignment, this maverick group project provides marketing students a real, practical, time-bound, measurable activity of planning and then executing a marketing plan. Coach Bong will provide the structure so that the 10 step marketing plan process- this provides the conceptual structure, marketing logic and business rationale  for why certain marketing strategies and tactics are better than others.

To prepare for the class workshop on this, each group should go to this link to read the detailed and instructions. Each group must also post their answers on the same site.

http://www.facebook.com/visiondriven.coach?v=app_2373072738&ref=ts#!/topic.php?uid=108200742563139&topic=43

References for this project: 

http://www.hypermarketing2.com/2010/07/first-ever-student-led-ateneo-medical.html

http://agsbmarketing.web.officelive.com/MarketingForum.aspx

Prof. Bong De Ungria, MBA
August 8, 2010

Permanently Present!

Since 1994, I have been blessed with the privilege of coaching MBA students of the Ateneo Graduate School of Business in Makati and Cebu and soon, the Ateneo School of Medicine and Public Health in Pasig. As of 2011, I have "challenged" and "inspired"more than 1,500 students to improve their personal brands.
Through years, I have continuously upgraded the learning systems I share with my students particularly the lecture files and templates. Evolving from hardcopies, to softcopies in CDs, to softcopies sent via email or shared in googlegroups, here is a way of permanent presence- files on the web...24/7 availability not just to one class but for future and past classes as well.

I hope this continues to inspire my team of students to be the best brands they are destined to be.

Regardless if its digital or paper, in the 150 years of the Ateneo, the vision remains the same. Be inspired by the vision in text and in song...

Vcoach Bong De Ungria (March 2011)

Ateneo Hymn

View more presentations from RemigioJoseph DeUngria.

Marketing H1N1: Contaminating Markets with Positive Flu

\Almost everybody, and his brother, knows about the perils of A(H1N1) virus. It is an worldwide pandemic that has just started and is poised to strike in a bigger way during its second wave. But what if there is such a thing as a Positive Flu? Something that brings goodness and benefits to everyone it contaminates? Assuming that there is such a thing, then what can marketing people learn about spreading this positive flu?
1. Spreading the flu is cheap. One contact is all it takes. Then, all the "infected" person has to do is to travel and meet other people. This has to be the "holy grail" of marketing communications- penetrating large markets at almost zero cost.
2. Children, the elderly, and sick people people are more susceptible to the "positive" infection than others. Effective marketing communications are designed to hit primary target markets.
3. It will take some time and a lot of money for those who want to oppose the flu to develop a vaccine. Marketing competitors can react but the first-to-market companies have considerable competitive advantage.
4. Over time, the positive flu mutates making it a stronger strain and unaffected by vaccines developed for earlier versions. Over time, the competitive scenario changes and only the strongest survive.
5. The flu and the marketing message thinks global and acts local. Both are generally universal and recognize no geographic, trade, political or social barriers.
6. Many people who have the flu are not aware they have it. Many of those who have it are not willing to follow the precautions to stop the spread of the virus. People who believe in certain marketing messages and are loyal to certain brands dont even know about it. Yes, being a facebook or twitter fanatic is a good example.
7. The flu and marketing messages affect a great part of society over a prolonged period of time- making people change the way they live. (Prof. Bong DeUngria, August 2009)

13 years and 1200 "branded" students at Ateneo de Manila University

Ateneo de Manila University, the country's leading Jesuit university, was where 1,200 students discovered and developed their personal brands (brands with their name on it) in a "required core curriculum" class called Marketing Management.

Ateneo was where I had the unique opportunity to leverage my full-time marketing profession during the day to enhance my teaching of marketing management at night for 3 years (1994 to 1997) at the Loyola Campus and at the Center for Continuing Education and for 10 years at the Graduate School of Business (1997 to 2007). I was offered this opportunity after successfully completing my own MBA degree at the Ateneo using the older, longer, thesis-based program from 1990 - 1994.

A key message of the marketing management course was that basic marketing principles can and must be applied to improve the brand positioning of the students- in their families, in their careers, now,and in the future. The students, regardless of their background or career plans, were really brand managers of their own personal brands. In order to be leading and profitable brands, they have to be able to position themselves to address the needs, wants and expectations of their primary target markets at home and at work better than competition.

Hopefully some of the students still remember some useful things from being part of the class: making an inspiring 20 year personal brand plan, 7 x 7 power points, personal brand launching and positioning, the i love marketing visual model, the case studies based on popular movies, and perhaps for many students- the many assignments and tests.

I too had a 20 year personal brand marketing plan to implement. The tactical execution of the plan changed when a unique opportunity presented itself that brought me and my family 10,000 miles around the world to the United States in July 2007. One of the most noticeable changes was in the US brand name of  Joseph DeUngria (from the common Filipino name "Bong" which refers to something different in the US context. Also US database systems are unable to record my surname as "De Ungria", so DeUngria is normally how they reflected in  all my IDs and records.) But my over-all strategy and the guiding vision and mission remained,

After 13 years, 43 classes and 1,200 students- my Ateneo door temporarily closed but a new one has opened - (Bong De Ungria from the Philippines  became better known as R Joseph DeUngria or as Remigio J DeUngria in the United States,  August 2007)