Strategic Hypermarketing vs Business Disasters

Strategic Marketing creates opportunities for those who expect and prepare for the inevitable change and wreaks havoc on those who dont. The 21st Century Filipino needs to survive and thrive these disasters of change.



In case you missed the class discussion, this slidecast or webinar, has both voice and slides (referred to as webinar). You can choose to let the webinar play on its own pace or you can still click the forward button to go to the slide you want to view. Try it!
Strategic Marketing for the 21st century Filipino

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Survive and Thrive!
Prof. Bong De Ungria

A Vision-Driven Guide to HyperMarketing Plans for the Brand with Your Name On It

The most important brand in the world is you. Not Google, not Coke and not Sony as changes to these brands don't really affect you as much as what happens to your personal and professional brand. All things being equal, a brand with a plan has more chances of success than a brand with no plan. So why not use marketing and business principles for the brand called you. Drive it with vision and constantly achieve!

"Many people overestimate what they can do in a year but more people underestimate what they can do in a decade."- Anthony Robbins in Awakening the Giant Within.




Below is an annotated guide on how to make your own Vision-Driven HyperMarketing Plan
VCOACH Guide to 20 year personal marketing plan

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Below is the 20 Year High Performance, Highly Personal Marketing Plan of vCoach Bong De Ungria, 2012 edition, serves as a sample for the MBA students of the Ateneo Graduate School of Business and Ateneo School of Medicine and Public Health.
20 Year HYPER2 Marketing Plan for vCoach Bong De Ungria 2012 edition

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In case you missed the class discussion, the 2011 version below, has both voice and slides (referred to as webinar). You can choose to let the webinar play on its own pace or you can still click the forward button to go to the slide you want to view. Try it!
2011 20 year personal marketing plan of v coach bong de ungria

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In slideshare.net, search for "20 year personal marketing plans" to see more examples.

For great 20 year plans on Facebook, search for "vcoach" and click on discussions. Or click the link below...
20 year personal plans @ Facebook




Here is a downloadable template for student use...
Prof. Remigio De Ungria's Downloadable Template for Hyper2 Plans

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10 Step Marketing Plan- Template and Sample

This is a useful guide for making a marketing plan. It emphasizes 10 key areas for consideration:

Step 1- Primary Target Market (describe them demographically, psychographically and behaviorally)
Step 2- Needs, Wants and Demands of the Primary Target Market (relate to Maslow's Hierarchy of Needs)
Step 3- Competition and Competitive Position Map- Who are your direct and indirect competitors and how are you positioned against them (2 maps)
Step 4- What is the gap, the opportunity and how will you position (based on the gap in the competitive positioning map)
Step 5- What is the size of the market from the 3 C perspectives (customer, company and competition)
Step 6-9 is all about the traditional 4 P marketing mix
Step 6- Product: What is the product. How many variants does it have. How does it look in the shelf vs. competitors
Step 7- Promo: How is the product promoted (Integrated marketing communications: Mass Communication- Sales Promotions, Advertising, Public Relations, Events and Experiences; Personal Communication- Direct Marketing, Interactive Marketing, Personal Selling and Word of Mouth)
Step 8- Price: How is the product priced vs. competition. If the product has several variants and sizes, how is it generally priced (premium, parity or discount)
Step 9- Place- Where is the product distributed? How does it reach the customers?
Step 10- What is the generic winning strategy- Low Cost Producer? Supply & Distribution Leverage, Differentiation, Niche?

How does a 10 Step Marketing Plan look like? Here is a demonstration using Close-Up Toothpaste as the product:

10 step marketing plan for Close up Toothpaste 2011

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How to do 10 Step Plans? The simplified, illustrated, annotated guide is shown below.

Vcoach 10 step marketing plan 2011 edition - Simplified, Annotated and Illustrated by Professor Remigio Joseph (Bong) De Ungria of the Ateneo Graduate School of Business

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Prefer a webinar (web seminar) version of this lecture? On slideshare, webinars are referred to as slidecasts (audio + powerpoint). The audio was recorded during the May 27 2011 marketing management class of Prof. De Ungria at the Ateneo Graduate School of Business (AGSB). Here's a useful tip for viewing slidecasts: you can fastforward the slide and audio by clicking on the rightmost button, similar to what you do on a DVD player. However, you also must allow sufficient buffer time for the audio to load and synch with the powerpoint slide.

Vcoach slidecast 10 step marketing plan 2011 edition

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No need to reinvent the wheel.The accompanying downloadable template is shown below.

Prof. Remigio De Ungria Template And Sample 10 Step By Step Marketing Plan To Students

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In recent years, I have skipped the use of group marketing plans in favor of individual plans since I knew how many typical groups work- the work is subdivided, 3 or more meetings are wasted deciding on what to do and waiting for other members to do some work, and then just before the deadline- 1 or 2 of the 5 group members suddenly decide to take charge and finish the work. The 3 other members coast along and agree and get the same grade. A lot of wasted time and effort.

However, there is much learning as well in doing an assigned topic with a given format and then comparing how fellow group members do it.

So starting v54, I will implement a different approach- individual submissions before a given deadline and then give enough time for the group to meet to consolidate and evaluate each individual group member's work and then come out with a best group report.

In my recent ASMPH Marketing Class, this group presentation won scoring 4.0 in all categories. This is a good model for all 10 step marketing plan group and individual reports for the AGSB Marketing Management course.

10 step marketing plan for Restor-F

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The following are the marketing plans of each of the 5 group members on the same topic. Only in exceptional cases can an individual group member can score higher than the group score. The ideal scenario is that each group member makes a 10 step marketing plan first; then the group meets and decides on the best answer using each individual report as starting data.

This first individual submission exerted the most influence on the final group output. It also scored a 4.0 in all categories.

10 step Marketing Plan Restor-F

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This second individual submission actually had a better choice of the primary target market than the group. However, he was obviously over-ruled when it came to the group decision. Thus, a clear warning for group work: majority wins is not always the best way to decide on differences of opinion. Things to improve on in his report: market size computations and format.

10 step marketing plan

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The learning point in this next individual submission is the wrong answer on the generic winning strategy and the need to improve on format.

10 step marketing plan

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The learning point in these last 2 individual submissions is the wrong answer on the generic winning strategy and the great need to improve on format. Content on the competition and 4Ps is lacking as compared to the other individual reports.

10 step marketing plan restor f

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Barcelona 10stepmktgplan

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Prof. Bong De Ungria

Transforming Options Into Necessities.

No words needed. Grab a handkerchief before you watch this...



This is a difficult product to market because it belongs in the unusual and small category of products you buy not for yourself but for other people. Also, this service does not provide instant gratification which makes it a class on its own.

As they say, the only 2 sure things in this world are taxes and ... Why gamble on something that will definitely happen? Why not prepare? Beats me.

Hyper 2 Students- Do you think the approach is effective?  Was it effective enough to motivate you to act? Or was it just another useful to know but I remain unconvinced communication failure? Pls. comment below.

How to Join the VCoach Virtual Classroom

Welcome to a marketing classroom with no walls and no time (but there are deadlines to keep)...

Vcoach Bong

How To join the Vcoach Virtual Classroom

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I Love Marketing Model Video is now on Youtube!

Finally, the "I Love Marketing Model" is now on videocast and available on Youtube.





This is the url:
http://youtu.be/yW7zkmtBDaE


The powerpoint presentation is also available on this site (hypermarketing2.com) and on slideshare.net. Just go to the site, and on their search bars, type "i love marketing".

Here's how it looks on slideshare...

A Visual, Interactive and Creative Marketing Model: I Love Marketing

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Present like Steve Jobs in your next board presentation

Steve Jobs has been unofficially proclaimed by many business experts as 1 of the best presentors in this tech-savy age.



In the video, here is what I got as tips for my next board presentation...
1. Set the theme
2. Outline
3. Demonstrate enthusiasm
4. Wow your audience
5. Sell an experience
6. Make numbers meaningful; use analogies
7. Paint a picture; Make it visual
8. Give a show
9. Rehearse, rehearse, rehearse!

Instantly Transform Into a Master Presentor Using 21 Techniques of Powerful Communications

Communicating effectively is a mandatory requirement in today's business setting. The 21 techniques described here can instantly transform a neophyte reporter to a master presentor.

21 steps for effective communications v53

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End of Class Survey

This is the last student survey for the semester.

In the spirit of customer feedback and marketing research, there are 2 questions in the survey which asks what grade you feel you deserve for our class and why. Pls. choose what you feel is most appropriate and take extra time to justify/ explain why you think this is so. While the grade will not influence in any way my own grading system, it will allow me to see your perspective and get your insights prior to the finalization of the grade.

Please be sure that you click submit. An acknowledgment message will appear for valid and complete submissions. If you are not sure if you filled up the form correctly, don't hesitate to fill up the form again. Thank you for your cooperation.