Why Linked In?

I now require my MBA students to create and promote their Linked In profiles as part of the mandatory requirements for completing the Marketing Management course at the Ateneo Graduate School of Business.

In a way, this is a higher level version of the traditional "Introduce yourself to your classmates and to the professor" activity at the start of every class. A student recently asked why there was no formal introduction by coach on the first day of the trimester- this is why.

More importantly, this exercise is an immediate and practical application of marketing in the real world to the most important brand in the world for you - the brand with your name on it. So why not use effective marketing principles that we learn in class to promote your personal brand and get higher returns for doing so? Why confine your brand to the classroom when you can get a google result at the top of the google page with your name on it, for free?  Why let other people determine what others see on the web about you when you can have relative control over it (as my marketing class will learn later in the course, this is your brand identity- what you say to the world vs. brand image- what the world thinks of you).

Want proof? Do a google search of my family name- "de ungria", what do you see? Try other search engines- yahoo, bing, and what do you see? Then do a  google search for your "family name"  or even of your "whole name", and what do you get? I rest my case, or in this example, I rest my link...

Here's how to create an effective Linked In profile:
Creating the Professional You via Linked In

View more presentations from Remigio Joseph DeUngria.

Hypermarketing2 MBA Students:

This is an example of a correct submission of this personal brand-building assignment.

http://www.facebook.com/groups/AteneoPIPOL/permalink/374545619257430/

This is a snapshot of the correct post. 

Note the following key elements: (1) recent, smiling, colored picture (2) customized url or weblink (3) one word descriptor (“vcoach”) and (4) elevator speech. The details of what all these mean are in the explanatory powerpoint below (Creating the Professional You via Linked In)

Once you make your profile,  you have to do 4  things:

(1) post the url to Facebook page with the ff. link…

http://www.facebook.com/groups/AteneoPIPOL/

(To be able to post on this page, you have to apply as a member of the group)

(2) post a link to twitter with 2 hashtags #hypermarketing2   #linkedinatenista

(3) While in Linkedin, export the file as a pdf, then email the pdf to vcoach.serves@gmail.com. Here is a snapshot of how to export your profile as pdf. Simply click on the down arrow beside "Edit" as shown below.

(4) Post a comment by clicking on the following link:
http://www.hypermarketing2.com/2010/12/why-linked-in-vcoach-bong-de-ungria.html#comment-form

This is the comment portion  at the bottom of this blog. Include the following elements in your comment: your name, your 1 word descriptor and elevator speech.

Here is how it looks:

Pls. follow the submission deadline as there is an automatic 0.5 grade deduction for late emails and posting. (The deduction increases over time!).

A lot of correct and incorrect examples are on the Primus InterPares Online page on Facebook (http://www.facebook.com/groups/AteneoPIPOL/). 

Here's why joining Linked In is a great idea.




What should be in your linked in profile?


What is linked in?


Here's a sarcastic take on why not to join...



New User? Here's a User's Guide

Digital is Changing the Game!

I am a Certified Digital Marketer, CDM - shouted the embroidery on the sleek white jacket that I received last Jan. 20, 2011 as one of 18 CDM graduates of the 1st batch of the Ateneo- IMMAP (Internet Marketing and Mobile Association of the Philippines). While this technically means I completed the 11 modules of the Digital Marketing diploma program (2009 to 2010) it means so much more...



The CDM program included 11 modules covering marketing using Mobile, Email, Websites, Blogs, Search Engines, Social Networks, Virtual Communities as part of an Ethical and Integrated Marketing Communications Strategy. The latest and most popular technologies are already being used in AGSB and ASMPH marketing management classes where students have used personal Google blogs, Facebook, Slideshare and LinkedIn to view lectures, submit assignments, get latest announcements and attend on-line classes. More importantly, the students have continued access to the class marketing resources even after the trimester ends.

Digital is changing the game!

Vcoach Bong De Ungria, CDM

End of Class Survey

This is the last student survey for the semester.

In the spirit of customer feedback and marketing research, there are 2 questions in the survey which asks what grade you feel you deserve for our class and why. Pls. choose what you feel is most appropriate and take extra time to justify/ explain why you think this is so. While the grade will not influence in any way my own grading system, it will allow me to see your perspective and get your insights prior to the finalization of the grade.

Please be sure that you click submit. An acknowledgment message will appear for valid and complete submissions. If you are not sure if you filled up the form correctly, don't hesitate to fill up the form again. Thank you for your cooperation.