The first ever, student led- Medical Marketing Forums were held last July 21, 2010 at the Barcelon Auditorium of the Medical City in Pasig. There were a total of 9 distinguished forum speakers including 3 former Secretaries of the Department of Health: Dr. Alfredo R.A. Bengzon, Dr. Jaime Galvez Tan, and Dr. Esperanza Cabral. More than 300 students, doctors, interns, medical professionals and faculty attended various segments of the whole day forum.
Boost! your brand of Healthcare,the first forum also had Mr. Augusto Villanueva (former GM of Roche Philippines), Ms. Malyn Molina (AVP, Eon Stakeholders Relations Firm), Dr. Elvira L. Henares- Esguerra (Breastfeeding advocacy). For more info, click on:http://boost2010.webs.com. This event was also featured on the main Ateneo site at:
http://www.ateneo.edu/index.
Medi.IA. - Medicine in Advertising, the second forum featured Mr. Jasper Franquelli (Pfizer Marketing Manager) Chito Maniago (Pfizer senior manager), Dr. Deo Reyes (President & CEO, Health Plan Philippines) and Mr. John Lucas (Managing Director of Tribal DDB). For more info, click on: http://asmph2010media.
The 2 forums were part of the AGSB led- Marketing Management curriculum for the pioneering batch of 65 students of the Ateneo School of Medicine and Public Health completing their senior year of a dual MD- MBA degree program. The AGSB Marketing cluster led by its chairman, Prof. Frank Roa and the Marketing faculty led by Prof. Bong De Ungria, Prof. Danny Barrenechea and Prof. Gennie Gandia- De Guia, designed the forum into the marketing subject to provide a real, practical, local and relevant marketing learning experience for the students. Aside from the events which happened during the forum (sponsors, photos, program), the students were graded on their pre-campaign (use of posters, emails, SMS, websites, brochures) and post-campaign activities (data mining, posting event details on youtube, blogs, slideshare, videos and lecture CDs). For more info on the AGSB program for the ASMPH, click on: http://agsbmarketing.web.
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