A chinese proverb goes something like this: "Fool me once, shame on you. Fool me twice, shame on me." Once upon a time I left a fastfood chain with my empty soda cup with a lot of ice. Much wiser now, I leave with the softdrinks safe in my tummy and "no ice" on the cup.
I have heard this at least twice: Mang Inasal is being considered as a serious threat by Jollibbee. It will not be surprising if this is true as Mang Inasal came out of the blue in 2003 (or green as its brand colors go) to build as many as 263 stores as of today and aiming to have 500 stores by 2012. (Source: http://www.manginasal.com/mi/about.html). To put Mang Inasal's phenomenal growth in perspective, McDonald's started in 1981 and has over 300 stores (http://www.mcdonalds.com.ph/). Jollibbee, the leader, started in 1978 and has over 600 local and 50 international stores (http://www.jollibee.com.ph/index.php?/about_us/contents/1).
What's the differentiator? Surprisingly, the battle is not on the chicken but on the "unlimited rice". This "eat all you can offer" on the rice has touched the hearts and stomachs of a lot of Filipinos. So, you dont have to be the best on everything, and perhaps the essential learning here is that you should be at least "unbeatable" on 1 thing.
So, what's your "no ice" (something you can do without) and "unlimited rice" (your competitive advantage which you absolutely can't live without).
Hypermarketing3 students: Pls. post your comments below.
Interesting thought, I agree that Mang Inasal's competitive advantage lies not in their chicken but on the "unlimited rice"
ReplyDeleteAs for my "no ice" something that I can do without is the soda itself, Recently I was able to enjoy dining out even without the cola, relating it to my professional career, Selling to my clients. I notice that my clients' "no ice" to me is the "inuman" that even without treating them to "inuman" or "lasingan" I was still able to turn them into my key accounts.
My "unlimited rice" to them is my unparalleled support and sincerity in serving them. I make it a point to go out my way in providing service to their needs even if it is not in my work description.
My free ice is being open minded to change and being creative. I can't stop doing what I'm passionate about like a new comer with fresh energy. I think with this idea I am no ice but I'm not something like usual rice, I am a gourmet rice that is free.
ReplyDeleteMy unlimited rice is G.W.A.P.A. K.O. - Good Will and Peace Advocate Kaye Olivar and this can be done through my daily interactions in life, in my career as bank officer and in my personal life. Being G.W.A.P.A. K.O. must be reflected at all times.
ReplyDeleteMy no ice is coffee, I can surpass a restless day even without drinking coffee. I can find the stimulant within to keep me going.
I constantly challenge myself to become better in all aspects - whether it be in business, work, sports, family, etc. I try to learn from my mistakes, do what I can and leave the results to the Man above.
ReplyDeleteNo Ice: Negativity and pessimism. I always try to look at the positives in every situation and have the "glass half-full" approach to things. I believe having an optimistic attitude makes your problems easier to bear and thus makes everyday living more purposeful and enjoyable.
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ReplyDeleteMy Unlimited Rice is my passion about basketball. This has something to do with my personal brand as Sporty Joridan Paul Bautista. I am an avid fan of basketball since I was a child and I believe I will continue to spread my knowledge about basketball to my grandchildren.
ReplyDeleteMy No Ice is the unnecessary things that I possess. I believe I can live happily even though these are not present. For me, these are just temporary happiness given to us that can vanish anytime.
My "unlimited rice" is my work flexibility as a professional. Being a "Jack of all trade". I can be what I need to be in company. I have experienced almost all position in an organization. I've been part of different departments such as production, quality control, sales, customer service, supply chain, banking, a little of accounting and training. I have also excelled as a subordinate and as a superior, because I always believe on my self. I know when to be a leader and when to be a team player.
ReplyDeleteMy no ice would have to be insincere conversations. Conversations does not have to be always technical or meaningful, but conversations always has to have sincerity. I would rather stay quiet than be in a conversation full of pretentions.
My unlimited rice is believing that I can do anything with faith in myself and in God. I’m very optimistic in my daily tribulations – may it be at home, work, or school. This has a tremendous effect in my life. I’m very passionate with what I do and I believe that my unlimited rice is helps me end the day productively with a big smile on my face.
ReplyDeleteMy no ice is dessert. I love sweets and I prefer to end every meal with something sweet. However, I can go about any day without having one and this would have no effect on how I go about my day. With dessert or no dessert, I can still be very productive.
Unlimited rice is that I am trying to do thing best with top passion, and develop my potential ability
ReplyDeleteNo ice, balanced my heart
My unlimited rice is being gogo ...living a good life with God as the center. My no ice is that i can go with out is my sometimes i forget my self during pressure
ReplyDeleteMy unlimited rice is being a forward thinker. I try my best not to just look at the repercussions of my previous actions but also my future decisions.
ReplyDeleteMy no ice, I get over analyze every decision in effect hampers my ability to act upon the given task
My no ice is people greeting you when you enter a store or restaurant. I prefer being in stealth mode.
ReplyDeleteMy unlimited rice is my passion for nerd activities like reading, writing, and video games.
My unlimited rice is my strong desire to share new knowledge to people who I think would benefit from them.
ReplyDeleteMy no ice would be the tendency of people to micromanage things. I don't like it when I am being micromanaged, and I make it a point to avoid this pothole when I'm the one calling the shots.
My “unlimited rice” is my constant desire to move up in position in my office work and my business to prosper and become more stable. I want to accumulate more money as possible to allow me to supply the needs of my family and give more to my charity work.
ReplyDeleteMy “no ice” is erroneous reports from staff. I always expect my staffs to deliver well prepared and accurate reports before I sign on them specially those that have penalties and those submitted to management for decision-making.
My “unlimited rice” is my interest and perseverance to learn new things. If not for this, I wouldn’t have learned and specialized on SEO and web marketing. I also wouldn’t have the determination to pursue a post-graduate degree as well as continuously research and learn new web marketing techniques.
ReplyDeleteOn the other hand, my “no ice” are my worldly possessions. I believe I can still be happy and continue living my life without these luxuries as long as I have my loved ones around.
My “no ice” will be smoking. I love it, I enjoyed it and I craved for it… but I can live and survive without it.
ReplyDeleteMy “unlimited rice” is my sales and marketing professional career. I don’t think I could live doing nothing in life (even if I had won that Php741M Jackpot Lotto price and became insanely rich). I have to use the skills and experience I got from my professional career.
Unlimited rice
ReplyDelete> This would be my passion for success. I'm a natural perfectionist, but I know that life's not perfect.. so I'd make sure that in whatever I pursue in life, I will do everything I can to be the best, at least to be close to perfection. :)
No ice
> Negativity. I sometimes tend to look at things at the worst angle possible. But I'm working on eradicating this behavior. So I'd like to say that I can definitely live without it.
My “no ice” is my addiction in TV series, watching it overnight without sleeping, and I’m enjoying it but it can live and survive without it. With this activity, my time for doing important tasks around me is lessened. This “addiction” of mine is simply for entertainment that’s why I considered it my “no ice” and without it, I can focus more on important tasks.
ReplyDeleteMy “unlimited rice”, I’m very passionate and dedicated with my work. When there is a task given to me, like being the committee head in an event (eg. national convention), I work hard for it, being determined to finish the task even working on it overnight.
My "unlimited rice " aside from baby Jasna, is my desire to learn new things. that is why my USP is Level up. I am a Learning & Venture Lover. Since high school I started engaging myself into short courses. I had a 7day charcoal painting class, I tried taekwondo, in college I attended dressmaking classes after school. I also enrolled in Ricky Reyes hair cutting school, and negoskwela computer networking classes. Now I'm taking my masters. Given a chance and the means, I plan to take culinary after MBA.
ReplyDeleteMy "no ice" is my lack of interest in vices like cigarette. Aside from the smell that suffocates, I can't forget the experiment we had in college wherein it was shown how this vice affects our lungs. I also believe its waste of hard earned money.
My "unlimited rice" is my undying passion for learning, analytical skills and using my talents and ablities in assisting/helping colleagues, friends and family.
ReplyDeleteMy "no ice" would be power. Many crave for power, seek it and others even step on other people jut to gain it. I strive to move up the career ladder but I'm contented on what I have now. I'm taking it one step at a time and accept that what I get is what I deserved.
My "unlimited rice" is my 1 minute worship to him, never last a day without it.
ReplyDeleteMy "no ice" is social networking. Not unitl Marketing Management subject introduce me into this whole new world. Thanks Coach.
My “unlimited rice” would be my analytical skills of being a Network Engineer Professional. I keep on working to solve the issue of our customer to the point that I didn’t notice the time. Only to found out that my shift is about to end and I already forgot to take my lunch break.
ReplyDeleteMy “no ice” would be my addiction to online games. I am enjoy playing it before and after going to work and to the extent of not sleeping just to finished the mission. But even so, I can still live and survive without it.
My “no ice” is my tendency of over-analyzing things or as they say, analysis paralysis. This is something I have been working on and I keep myself conscious about my tendencies to become one because I think this is unnecessary, as they say, choose you battle.
ReplyDeleteMy “unlimited rice” is my daily dependence on God to give me the wisdom & strength to carry out my passion in life. Professionally, I can’t live without information, with my line of job, we even go beyond information, we get insights out of the available information to formulate strategies and communication plan. This is also why I have InSIGHTFuL as my one word descriptor.
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ReplyDeleteI would say that being "obsessive" to something or someone would be my "no ice". I've identified this negative behavior when I was in highschool in one of our class. I tend to "over focus" into something that catches my interest, that I sometimes neglect or forget other important tasks as well. I am currently working on this so that I'll be able to balance more my responsibilities.
ReplyDeleteNever in a day I would shut my mouth in mentoring/helping other people (unlimited rice), relying solely on the guidance from my Big Dad. Professionally, I can't live keeping what I know and learn within me, that's why I would love to share inputs to my colleagues and help them in their daily tasks (on top of my daily singing routine).
Often, I can't drink a softdrink without ice. Yes, even if it is already cold. I feel like, with ice, it is cold enough for my own satisfaction. True, having ice on my ordered drink, means that I am short-changed, and that even if I think I am more satisfied, the truth is that it is my thirst who is not satisfied. In that effect, I think my "no ice" is watching tv when I'm supposed to be doing something else. Something I've already planned and needed to do. I just thought that I've rested enough, the truth is, I still have to do the task I'm supposed to do, which leaves me doing them at a later time, therefore not really satisfying my need to rest properly.
ReplyDeleteMy unlimited rice or competitive advantage is the support that I get from the people around me. My husband, his parents, my family and my friends. They are always there to remind me my true value. This brings out all the best things in me, and that is my competitive advantage.
In a fast digitized world they say that a cellphone has become a necessity, while I definitely agree to that, I can definitely go about my life without having the latest technological advancement these cellular phones manufacture year by year. It may not look like it, but I tend to optimize the usage of what I currently have. Assess my needs and purchase only what I need, I usually retaliate from replacing my cellular phone when I haven't use it to its full potential. Iphone5, no thank you.
ReplyDeleteInternet. Sorry mom and dad, I just couldn't see myself functioning in this day of age without the internet. No, internet is not just for p#rn, its a way a life, its a knowledge base, its a world in itself, its what defines this generation. If I can only put all the things you find in the internet in my mind, but then again no, so I make sure I know how to use the internet and how to understand and apply with proper discretion the things you see in the internet. It's my competitive advantage, give me an internet, I'll give you what you want, I'll do what you need. In my business, its unlimited internet.
My Unli Rice - getting myself better, the willingness to change.
ReplyDeleteMy No Ice - Social Networking.
'I can have no ICE' for glitz and glamour, but can't live without,'an unlimited supply of,' a happy relationship with God, family, relatives and friends.
ReplyDeleteI have "no ice" for negative relationships, negative people, and gossips. I have "unlimited rice" for faith in God, enthusiasm, unique and creative ideas, and positive mindset.
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ReplyDeleteIce
ReplyDelete- Unnecessary luxuries that do no add value (having to have the latest gadgets, clothes, etc.)
- People who are close-minded, people that are not instrumental in my growth and development (negative influences)
Unlimited Rice
- Growth, development, travel ("expanding my horizons" so to speak)
- Religion
- Support from family and friends, and vice versa adding value to the lives of the people I love
- Helping the needy
Life is very unpredictable, which makes me think that "no ice" can be completely defined. Time makes me let go of things I initially can't because that's how I learn and grow. At some point, life made me realized that my "no ice" are things that I need to let go of so that I can be a better person. My "unlimited rice" as a person in general maybe is my ability to adapt to changes and acceptance in things that I cannot control.
ReplyDeleteLife is very unpredictable, which makes me think that "no ice" can't be completely defined.
DeleteMy "unlimited rice" would be the love and support from my family, my eagerness to be better in everything I do, and the grace of God. Without those, I'll be nothing but a loser.
ReplyDeleteI have "no ice" for expensive unnecessary belongings, luxurious activities, and social networks.
My "Unlimited Rice" is the continuous cycle of learning. Everyday we learn new things and these things even if they are simple they are eseential. Whether in work or at home we should always think of what will be best for us and our family.
ReplyDeletemy "No Ice" are those stuff that are not necessary. Something that are expensive and impractical.
My "unlimited rice" would be my skills and talents in baking and cooking, my friends and family whom I love much and my faith in God.
ReplyDeleteMy "no ice" would probably be unnecessary things like branded bags, expensive travels and shopping.
my "unlimited rice" would be my love for my family and friends and the passion to excel in everything that I do.
ReplyDeletemy "no ice" would be soda and smoking.
No Ice (something you can do without)
ReplyDeleteA job stressor in my career, emotional vampire in my surroundings, and my chosen unhealthy lifestyle and bad diet.
Unlimited rice (your competitive advantage which you absolutely can't live without).
That I have a positive outlook on most matters in life.
My "ulimited rice" would be my passion for achievement and success, while my "no ice" are the people who refuse to see the good in others and dwell so much on the negative side of things.
ReplyDeleteMy "No Ice" is taking with me negative influences whether it be people, experiences, etc.
ReplyDeleteMy "Unlimited Rice" is my drive to continuously improve myself and think of innovative ways on the things I do.
My "no ice" are branded and expensive things.
ReplyDeleteMy "unlimited rice" are my emotional maturity, being proactive, skills, expertise,
education, career, family, friends, community, beautiful places, faith in God, etc...
NO ICE! I can say that it could be unnecessary luxurious things.
ReplyDeleteUNLIMITED RICE! I can’t leave without my loving family whom I share every moment of my life in good and in difficulties.
My No Ice are - titles, I can and will work with anyone. Titles are nice but not necessary for me.
ReplyDeleteMy Unlimited Rice is - always be on the practical side, make things happen rather than come up with a laundry list of why it cannot happen.
My Unlimited Rice would be my integrity and sense of fairness that were instilled in me by my late father.
ReplyDeleteMy No Ice would be my tendency to over analyze things that takes me away from doing something more important and worthwhile.
My no ice - special treatment at workplace
ReplyDeleteMy unlimited rice - passion at work and in everything I do.
My unlimited rice - my love and trust in God and my family.
ReplyDeleteMy no ice is avoiding anything that will jeopardize my integrity.
No Ice - Luxury
ReplyDeleteUnlimited Rice- integrity and love for my family and genuine concern for others
No ice = I can live without the latest gadgets or latest fashion trends.
ReplyDeleteUnlimited rice = My competitive advantage that i cannot live without is the support of my family and friends