The Greatest Salesman in the World

Here are 10 life-changing principles that Og Mandino shared in his best-selling book.

1. I will form good habits and become their slave (Today I begin a new life)

2. I will greet this day with love in my heart.

3. I will persist until I succeed.
4. I am nature's greatest miracle.
5. I will live this day as if it is my last.
6. I am the master of my emotions.
7. I will laugh at the world-this too shall pass
8. I will multiply my value a hundredfold.
9. I will act now.
10. I will pray for guidance.

I highly recommend you visit his site: http://www.ogmandino.com/

By: Remigio De Ungria (Dec. 24, 2009)

A Marketing Plan for Life

Who is the most important brand? You: the brand with your name on it! What is the most important business plan? Your life: which includes your family, your work, your profession, your dreams and goals. Why not use proven business and marketing principles to make brand YOU be the leading brand in your field!

Here is the summary of some of these principles from the book: "A Marketing Plan for Life: 12 Essential Business Principles to Create Meaning, Happiness, and True Success by Robert Michael Fried

1. Define Business- Who Am I?
2. Assess Market- Capitalize on Strength
3. Identify Primary Target Market- Discovering Real Me
4. Launch Strategy- Find Niche & Risk
5. Weather Product Life Cycle- Innovate Continuously
6. Balance Mix- Build My Brand
7. Expand Reach- Create My Legacy
8. Campaign Ad- Reawaken Creativity
9. Plan Distribution- Share Time & Energy
10. Achieve Sales- Reaching Goals
11. Analyze Profit and Loss- Keep Score
12. Seek Opportunities- Make Dreams Real

In our AGSB marketing management class, each student will create  a 20 year  personal marketing plan that will contain among other things: vision/ mission; business portfolio, strategies and tactics and the short and long term goals. The marketing we learn in class is business AND personal.

Coach Bong De Ungria (Dec. 8, 2009)

Defining Marketing in the 21st Century: A Visual Model

Visual models of marketing concepts enhance learning and amplify concept recall and mastery.

Here is my latest animation of the top 10 concepts that define marketing in the 21st century.  The animation and the images are consistent with those used in the I Love Marketing model (Mastering Major Marketing Concepts).

V47 Marketing In 21st Century Visual Model

View more presentations from Remigio Joseph DeUngria.

Google Docs: The best 21st century way to share files?

The current trend is to save most of your files in cyberspace rather than in your local computer or USB drives. This gives you unlimited 24/7 but secure access to your files using any computer.

Google docs is 1 way to do it.  I am adding it to the other I have been using: googlegroups, class blog, and slideshare. I am trying to totally eliminate sending files as email attachments.

Learn more about google docs here

http://www.google.com/apps/intl/en/business/collaboration.html#utm_source=docs-en-ui&utm_medium=et&utm_campaign=crossnav

Posted by Prof. Bong De Ungria, Jan. 2, 2010.

Eonverye taht can raed tihs rsaie yuor hnad

One of those random, anonymous emails that you need to pass on. Read it like a book. Have fun.

To my 'selected' strange-minded friends:

If you can read the following paragraph, forward it on to your friends, 'yes' in the subject line .

Only great minds can read this

This is weird, but interesting!

fi yuo cna raed tihs, yuo hvae a sgtrane mnid too

Cna yuo raed tihs? Olny 55 plepoe out of 100 can.

i cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mnid, aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it dseno't mtaetr in waht oerdr the ltteres in a wrod are, the olny iproamtnt tihng is taht the frsit and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it whotuit a pboerlm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Azanmig huh? yaeh and I awlyas tghuhot slpeling was ipmorantt! if you can raed tihs forwrad it

Ano Sa Tingin Mo? (Perspectives from the 21st Philippine Ad Congress)

The TVC for the 21st Philippine Ad Congress (Nov. 18 to 21, 2009 in Subic)  features 4 perspectives of the same story as viewed by the 4 different characters: The Magician, The Assistant, The Stagehand and The Date. Then, a tragic and mysterious death. Of course,  the question is asked: Ano sa tingin mo?

Watch the 4 TV commercials by clicking the picture...

One of the repeated challenges for marketing in general, and advertising in particular is to be able to foresee and balance the different perspectives of every stakeholder, for there are many. You have the client company who pays for the ad production and airing, and their primary target market who they wish to communicate to. You also have the general public and the government who are not the intended receivers but are able to receive the communication anyway. You have the ad agency and production houses who create, design and execute the ad. Who comes first? Better yet, who comes last in the priorities? What do you think or ano sa tingin mo as the 21st Philippine Advertising Congress asks us to think.

There have been instances in the past when a critically acclaimed ad which won awards did not support the business results that the advertiser intended to have. Or ads which were really good and got the audience impact from its target audience but were vilified by a sector of the general public who just don’t understand or who have their own selfish interests to promote. Or an ad that was so downright disgustingly uncreative and bakya but left a lasting imprint on the consumer’s awareness.

The perspectives issue applies not only to advertising but to everyday life as well. For the victims of Ondoy, whose perspective should they believe more? The NDCC’s or the dam administrators’ or the PAGASA’s or their mayor’s fingers pointing to somebody else? To a victim, or more appropriately, to each survivor, does it really matter? All they will feel from now own is the cumulative effect of each view that left them with a life less whole than before the many daggers thrust into them without their knowledge and consent.

One story will always have different perspectives. Every perspective is important, some angles more than others, depending on the timing and occasion. Our role is to try to see all and then make the decision. What do you think?

Did You Know?

This video reminds me of Philip Kotter's contention that the 21st century is being shaped by globalization, technology and deregulation. I call it Converging Divergence. Do find out why...