First Ever Student-led Ateneo Medical Marketing Forums

The first ever,  student led- Medical Marketing Forums were held last July 21, 2010 at the Barcelon Auditorium of the Medical City in Pasig. There were a total of 9 distinguished forum speakers including 3 former Secretaries of the Department of Health: Dr. Alfredo R.A. Bengzon, Dr. Jaime Galvez Tan, and Dr. Esperanza Cabral. More than 300 students, doctors, interns, medical professionals and faculty attended various segments of the whole day forum.

Boost! your brand of Healthcare,the first forum also had Mr. Augusto Villanueva (former GM of Roche Philippines), Ms. Malyn Molina (AVP, Eon Stakeholders Relations Firm), Dr. Elvira L. Henares- Esguerra (Breastfeeding advocacy). For more info, click on:http://boost2010.webs.com. This event was also featured on the main Ateneo site at:
http://www.ateneo.edu/index.php?p=120&type=2&sec=26&aid=8641

Medi.IA. - Medicine in Advertising, the second forum featured Mr. Jasper Franquelli (Pfizer Marketing Manager) Chito Maniago (Pfizer senior manager), Dr. Deo Reyes (President & CEO, Health Plan Philippines) and Mr. John Lucas (Managing Director of Tribal DDB). For more info, click on: http://asmph2010media.wordpress.com/

The 2 forums were part of the AGSB led- Marketing Management curriculum for the pioneering batch of 65 students of  the Ateneo School of Medicine and Public Health completing their senior year of a  dual MD- MBA degree program. The AGSB Marketing cluster led by its chairman, Prof. Frank Roa and the Marketing faculty led by Prof. Bong De Ungria, Prof. Danny Barrenechea and Prof. Gennie Gandia- De Guia, designed the forum into the marketing subject to provide a real, practical, local and relevant marketing learning experience for the students. Aside from the events which happened during the forum (sponsors, photos, program), the students were graded on their pre-campaign (use of posters, emails, SMS, websites, brochures) and post-campaign activities (data mining, posting event details on youtube, blogs, slideshare, videos and lecture CDs). For more info on the AGSB program for the ASMPH, click on: http://agsbmarketing.web.officelive.com/ASMPH.aspx

2 Pictures Worth 2000 Words: MBA in Health Batch 8 last July 2010

No Ice and Unlimited Rice

When I order vendo-dispensed softdrinks from any fastfood chain, I cant help but make a special request of "no ice". Why? I can't let myself be robbed of 10% of the softdrink contents in exchange for relatively worthless ice. Why not? Because, even without the ice, the drink is really cold enough.

A chinese proverb goes something like this: "Fool me once, shame on you. Fool me twice, shame on me." Once upon a time I left a fastfood chain with  my empty soda cup with a lot of ice. Much wiser now, I leave with the softdrinks safe in my tummy and "no ice" on the cup.

I have heard this at least twice: Mang Inasal is being considered as a serious threat by Jollibbee. It will not be surprising if this is true as Mang Inasal came out of the blue in 2003 (or green as its brand colors go) to build as many as 263 stores as of today and aiming to have 500 stores by 2012.  (Source: http://www.manginasal.com/mi/about.html). To put Mang Inasal's phenomenal growth in perspective, McDonald's started in 1981 and has over 300 stores (http://www.mcdonalds.com.ph/). Jollibbee, the leader, started in 1978 and has over 600 local and 50 international stores (http://www.jollibee.com.ph/index.php?/about_us/contents/1).

What's the differentiator? Surprisingly, the battle is not on the chicken but on the "unlimited rice". This "eat all you can offer" on the rice has touched the hearts and stomachs of a lot of Filipinos. So, you dont have to be the best on everything, and perhaps the essential learning here is that you should be at least "unbeatable" on 1 thing.

So, what's your "no ice" (something you can do without) and "unlimited rice" (your competitive advantage which you absolutely can't live without).

Hypermarketing3 students: Pls. post your comments below.

Final Reminders for Course Completion for v49 and v50

As a final guide to what you need to do before the absolute deadline of July 17, pls. click on the link below and do tasks 75 to 100.

http://www.hypermarketing2.com/p/hyper-map.html

Stay connected!

Coach Bong De Ungria

Concept Exam for MBA in Health Batch 8

Check out the top 10 questions of your classmates from the student blogs. Click here...Will get the questions from here...


http://www.hypermarketing2.com/p/student-blogs.html

Also review the I love Marketing Story model that we discussed.

Happy reviewing! Enjoy learning.

Regards,

Contamination Marketing 1N1: A Challenge to Doctors Taking the MBA- How Do You Contaminate Your Markets?

Contamination Marketing 1N1: A Challenge to Doctors Taking the MBA- How Do You Contaminate Your Markets?

Additional Guide on Task 5: Comments on the Contamination Marketing Blog

This task seems to be the most challenging as this is slightly different from Facebook. Please look at the picture below to see where you can click to put your comments. (The picture below is just a print-screen. The real clickable link is on-site.)

Are you updated on the latest post for this July 3 on-line class?

Pls. note that this is our main discussion board.

http://www.facebook.com/group.php?gid=117087995003195&v=app_2373072738&ref=ts#!/topic.php?uid=117087995003195&topic=87


One feature of Facebook is the latest post is included in the bottom portion of the page. So pls. check if you are looking at the latest posts. Click on "next" until you reach the last post.

Also, my final post will be at around 4 pm today. In case you don't finish all the tasks by 4 pm, just request for an extension by posting a reply on the discussion board.

Cheers,
Coach

Last Task for this On-Line Class of July 3: Task 5

Pls. read the posts on this site:


http://www.contaminationmarketing.com/

Post a comment here:

http://www.contaminationmarketing.com/2010/07/challenge-to-doctors-taking-mba-how-do.html

Make sure that your post appears by clicking on the comments portion and verifying that your comments were posted.

This is Where We Are: July 3 On-Line Meeting as of 1:45 pm

Team

I think we are doing well so far- given that this is something that is new for most.

Pls. always check this discussion board to see the latest posts:

http://www.facebook.com/topic.php?topic=87&post=418&uid=117087995003195#!/topic.php?uid=117087995003195&topic=87


Regards,
Coach

Query for July 3 meeting

Hopefully you are now all busy with the 4 tasks.

I have a query:


Nolan, Tutc, Rio
Can you pls. respond on the FB discussion page
http://www.facebook.com/topic.php?topic=87&post=411&uid=117087995003195#!/topic.php?uid=117087995003195&topic=87

as to how you were able to have your answers posted on the linked in page?
http://www.linkedin.com/answers?viewQuestion&questionID=693535&askerID=16032712

I know I sent an email, but which portion did you click such that the response was posted in the link above? I noticed some people who responded and did not have their posts on the above page.

Regards
Coach

On-Line Form 4: Evaluate your Groupmates 20 Year Personal Plan

You learn by doing. And seeing what others have done for the same task.

Learn more about 20 Year Personal Plans. Evaluate your groupmates using the form below.

Pls. answer the form below:



Please be sure that you click submit. An acknowledgment message will appear for valid and complete submissions. If you are not sure if you filled up the form correctly, don't hesitate to fill up the form again. Thank you for your cooperation.


vCoach Bong

July 3: How to call for help

What do you do if you can't seem to post in Facebook or in blogger during this on-line class?

Options:
1. Send the responses to the discussions via email to vcoachclass@gmail.com
2. Call for technical support. I will be on-hand to answer your call from 1 to 4 pm. Numbers to call are 216-9743 and 418-8674,

Regards
Coach

July 3: Task 3

Pls. post in this discussion:

http://www.facebook.com/pages/MBA-Philippines/130778156955399?v=app_2373072738&ref=ts#!/topic.php?uid=130778156955399&topic=154

You may also want to view some of the links below before answering the question.

http://www.linkedin.com/answers?viewQuestion&questionID=693535&askerID=16032712

http://www.linkedin.com/answers/career-education/education-schools/CAR_BUE/621435-910250?goback=.asr_1_1277751831892.avq_149103_4472647_2_1277751831892

Task 2

Be sure to put your blog via this link

http://www.facebook.com/topic.php?topic=72&post=365&uid=117087995003195#!/topic.php?uid=117087995003195&topic=75

Once you have put your blog on this page, start browsing at the blogs of your classmates.

Coach

On-LIne Class July 3: Task 1

Here's the first thing you should do for today's class:

Click this and say that you are on-line

http://www.facebook.com/topic.php?topic=87&uid=117087995003195#!/topic.php?uid=117087995003195&topic=87