Marketing Case Analysis using SPADER approach
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Monday, November 14, 2011
SPADER Model for CASE Analysis
The SPADER model which I learned from my marketing professor, Frank Roa when I was an MBA student more than 2 decades ago is still applicable today as it was then. The model encourages us to focus on the things that are really relevant amidst the clutter that can confuse and derail us.during case analysis,
Marketing Case Analysis using SPADER approach
Here is how it was used for a specific case (this is still for slight updating since the older edition of SPADER was SPADE...)
Marketing Case Analysis using SPADER approach
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