Street-Smart Digital Segmentation

How Do you Increase Retail Sales by 50%? Answer: Through Effective Digital Segmentation of People who walk-in to your Retail Store. Count. Classify. Communicate. The Aida, Lorna and Fe analogy represents a simple but actionable segmentation of Walk-ins.

Increase retail sales through streetsmart digital segmentation ssv

View more presentations from Remigio Joseph DeUngria

This 20 minute lecture was created for the Merchant Meeting of Ayala Center Cebu held at the City Sports Club last Nov. 25, 2011. Attendees included around 200 tenants of the mall. The talk was made possible through the leadership of Ms. Joy Polloso, GM of Ayala Center Cebu, and the generous support of the Ayala group and Moldex Products Inc.

Bong De Ungria
Chief Operating Officer, Moldex Products Inc.
Marketing Professor, Ateneo Graduate School of Business