Why Linked In?

I now require my MBA students to create and promote their Linked In profiles as part of the mandatory requirements for completing the Marketing Management course at the Ateneo Graduate School of Business.

In a way, this is a higher level version of the traditional "Introduce yourself to your classmates and to the professor" activity at the start of every class. A student recently asked why there was no formal introduction by coach on the first day of the trimester- this is why.

More importantly, this exercise is an immediate and practical application of marketing in the real world to the most important brand in the world for you - the brand with your name on it. So why not use effective marketing principles that we learn in class to promote your personal brand and get higher returns for doing so? Why confine your brand to the classroom when you can get a google result at the top of the google page with your name on it, for free?  Why let other people determine what others see on the web about you when you can have relative control over it (as my marketing class will learn later in the course, this is your brand identity- what you say to the world vs. brand image- what the world thinks of you).

Want proof? Do a google search of my family name- "de ungria", what do you see? Try other search engines- yahoo, bing, and what do you see? Then do a  google search for your "family name"  or even of your "whole name", and what do you get? I rest my case, or in this example, I rest my link...

Here's how to create an effective Linked In profile:
Creating the Professional You via Linked In

View more presentations from Remigio Joseph DeUngria.

Hypermarketing2 MBA Students:

This is an example of a correct submission of this personal brand-building assignment.

http://www.facebook.com/groups/AteneoPIPOL/permalink/374545619257430/

This is a snapshot of the correct post. 

Note the following key elements: (1) recent, smiling, colored picture (2) customized url or weblink (3) one word descriptor (“vcoach”) and (4) elevator speech. The details of what all these mean are in the explanatory powerpoint below (Creating the Professional You via Linked In)

Once you make your profile,  you have to do 4  things:

(1) post the url to Facebook page with the ff. link…

http://www.facebook.com/groups/AteneoPIPOL/

(To be able to post on this page, you have to apply as a member of the group)

(2) post a link to twitter with 2 hashtags #hypermarketing2   #linkedinatenista

(3) While in Linkedin, export the file as a pdf, then email the pdf to vcoach.serves@gmail.com. Here is a snapshot of how to export your profile as pdf. Simply click on the down arrow beside "Edit" as shown below.

(4) Post a comment by clicking on the following link:
http://www.hypermarketing2.com/2010/12/why-linked-in-vcoach-bong-de-ungria.html#comment-form

This is the comment portion  at the bottom of this blog. Include the following elements in your comment: your name, your 1 word descriptor and elevator speech.

Here is how it looks:

Pls. follow the submission deadline as there is an automatic 0.5 grade deduction for late emails and posting. (The deduction increases over time!).

A lot of correct and incorrect examples are on the Primus InterPares Online page on Facebook (http://www.facebook.com/groups/AteneoPIPOL/). 

Here's why joining Linked In is a great idea.




What should be in your linked in profile?


What is linked in?


Here's a sarcastic take on why not to join...



New User? Here's a User's Guide

First Things First

V59 AGSB Hypermarketing Class M15

Marketing Management Class from November 2012 to March 2013 coached by Prof. Bong De Ungria of the Ateneo Graduate School of Business

AMGAO, DONNABELE CRISTOBAL

ANTONIO, THOMAS JASON III BALON

CATAQUIS, GENMAR DE LOS REYES

CHAN, FATIMA CHARISMA ARCHE

ESPANA, CATHERINE CASTILLON

HABER, JEFFREY SORIANO

HARA, MAUREEN MACLANG

JUNIO, EMMANUEL VILORIA

LEE, FRITZEFER TAN

MARAVILLAS, PETER PAUL DELA CRUZ

PANGANIBAN, JINO VIRINA

SARAH, CATE

SOLIDUM, CRISELDA TROPA

TETANGCO, MARIA CARLA BISARES

--

Dear Marketing Management (Middle Managers) Friday Class

Welcome!

This is Prof. De Ungria. Unpredictable traffic conditions may cause me to be late. However, this does not limit what we can productively do in the 3 hours we have for class tonight since I will be on-line the whole class time of 6 to 9 pm. I will also be able to take phone calls thru my Globe duo landline 216-9743 and my Globe cellphone 0917-8571089 and thru email at vcoach.serves@gmail.com
This on-line class session will be highly interactive. I completed a Digital Marketing degree on-line so I know it works. Since our classroom has at least or 1 desktop computer with internet conection and since  some of the students bring a laptop or tablet to class, this should be a differently awesome experience.

So I know you are there in our classroom, can somebody pls. call or text me at my number or just post a comment on the v59 page?
I will send additional instructions in the course of our class through Facebook (FB)…

--

Task 1 (Class)

Elect your class president and vice president. Aside from being responsible He/she should be able to come to class on time, most of the time. Post a comment here on who you elect.

Task 2 (Class)

14 Students in our class so far... please organize yourselves into groups of 3. you can only select groupmates who are physically present in the classroom today. When you are complete, pls. post your group members on our page. the first group that posts is group 1, etc.

Post your group no. and names of members on the v59 FB page. Reminding you of the rules- groups of 3 people maximum and can only consider those who are physically present in the classroom.

Task 3 (Group)
Take a wacky group picture for attendance today. Pls. post by 8 pm on our class FB page. Tag the members. Put a caption specifying the group number and a group name where the name is related to the London Olympics 2012 (example: v59 Group 1 or Group v59 Gold Medalists). Dont forget to put v59!

Pls. post pictures as comments here (not sure if this is possible though; if not, post as separate post. Also upload the photo

Task 4  (Individual)
Open your facebook account. (If you don’t have one yet, you need to create one just for this class. It does not have to be your real name or photo, if you prefer it that way. )
Search for “v59 agsb hypermarketing class”. If the group page comes out, click “join group” on the upper right hand side.
If the group does not come out in search, then type in the link below…

http://www.facebook.com/groups/306113929493008/

Task 5 (Group)
As a group, try to define marketing in 50 words or less. Again, pls. post your group answer as a comment or reply to this post, not as a separate post.
Marketing is defined as….

Task 6 (Group) Major Seatwork-

As a group, click on the slideshare presentation in this blog

http://www.hypermarketing2.com/2012/01/marketing-101-for-21st-century.html

and note down top 10 significant things you just learned about marketing. Suggest you go through the entire 156 slide presentation first very quickly and then do it again slowly while taking down notes on the top 10 things. The deadline for submitting the group learning is 8 pm. You can take your merienda break and even work outside the classroom or in the library for this.

Just like in the previous tasks, pls. post your group reaction as a post reply/ comment to this post.