Strama- Markma Linkage

If location, location, location are the 3 key success factors for fastfoods, then it might be topic, topic, topic which are the key success factors for Strama, or Strategic Management, the last subject of many an AGSB MBA student and sadly, where a lot of students falter- resulting in agonizing delays or worse non-completion of the MBA program.

Unfortunately, I cannot base the above hypothesis on my own experience in the MBA since I completed mine in 1994 when strama was not yet the norm; it was thesis writing and defense which served as the final hurdle to an MBA degree.

Prof. Frank Roa was my thesis adviser in 1993. He was and is probably among the most diligent, hardworking, and supportive advisers to get, even today for strama. Back then, I distinctly remember going to his office in Petron to bring a copy of my thesis. I got the corrected one back on time, and I am sure he read it word for word as there were corrections and suggestions pencilled in many of the pages. During my defense, he asked the familiar questions he asked me during the draft writing and of course I knew the answers already, having taken some, not all of his recommendations. On the items we agreed on, it was easy. On the others, I was prepared.

To this day, Prof. Roa volunteers his time to talk to markma students of other professors and share his wisdom on choosing a topic for strama. He proposes that an early understanding of the rigors of strama, especially while in markma helps. Having been a strama adviser for many years, he observed that many of the dilemmas and hence the solutions to business problems were marketing related. I have summarized Prof. Roa’s recommendations in the following powerpoint. When he has time, he prefers to explain this directly to the markma class.

Marketing and Strama Linkage from Remigio Joseph DeUngria

To support Prof. Roa’s initiative, I have suggested to my students to actually use the same topic/ subject matter for their 10 step marketing plan for the Markma class and for their Strama paper. At best, it will give them the chance to accomplish the marketing portion for their strama paper and getting feedback from me, their marketing professor. At worst, students will find out that the topic they chose was a difficult one – possibly in identifying the strategic recommendations or possibly that the data needed are confidential or not readily available.

 Hypermarketing students. After reading the guidelines, pls. prove that you have read it by posting your 2 proposed topics for your 10 Step Marketing Plan using the link below. Remember, pls. post as a comment and not as a new post! http://www.facebook.com/groups/v59agsb/permalink/212271598897424/

Marketing3.0: Kotler sets new frontier

Is this just another intellectual discussion. Or is this really happening?

See what marketing guru, Philip Kotler, says is the next frontier for marketing...

Marketing 3.0 from Ashraful Islam

Hypermarketing2 students- How does Marketing 3.0 apply to your personal branding efforts?
Pls. comment below... 
Or, if you cant find the comment box, pls. click here...
http://www.hypermarketing2.com/2013/01/marketing30-kotler-sets-new-frontier.html#comment-form

Hyper2 Opening Number

The "Opening Number" concept is similar to how TV shows, concerts and events start- with a bang! This rewards those who are present on-time, while allowing the main act to be completely enjoyed by those who come in later than the ideal.

And so, for Hypermarketing2 classes, we also use "opening numbers" so that the class always starts on time at 6 pm, with an inspirational song, prayer, blogpost or marketing exercise that serves as an icebreaker and great way to start the class. The content is relevant to the class session which follows. Typically, opening numbers take 15 to 30 minutes to complete. Vcoach thinks it is an infiinitely more effective use of the time vs. waiting for professor or  the rest of the students to arrive.

What does the class have to do for the opening number?
First of all, on or before 6 pm of the class, regardless if vcoach is already inside the classroom or not, a class volunteer opens the class Facebook page using the classroom's main computer and projects this on-screen.
Then follow the interactive instructions shown on the post or link. If comments or reactions are asked, this should be done individually and immediately, unless otherwise specified. If individual or immediate comments are not possible due to time and equipment constraints, then do so at a later time, possibly even after the class, but do it as part of your class participation.

What happens to those who come in after the opening number? Then you have to do, watch, react to the same instructions in the opening number later, but better if this is sooner than later and definitely better than never.

The opening number for the class session will be posted before the actual session on the class FB page. Can you view the post and react before the class? Absolutely! 

Despite the interactive and hyperlink nature of the class which allows students to follow and catch up with what is discussed in class, there is no substitute to actually being present in the classroom. Some wise man once said: "80% of success is showing up." So, if there is a choice to being late or being absent, then choose late. But remember too, "the early bird gets the worm." so be on time as a rule.

Hypermakering2 students:  I must emphasize too that school policies allow a 20% maximum absence rate and that is only 3 meetings per trimester. You will fail the class if you exceed this limit, no ifs and buts. Unusual cases with sufficient and documented justification may allow the student to be absent 4 times, with make-up for the 1 class that exceeded the limit. But there is absolutely no justification for being absent 5 times or more. Absenteeism is the largest cause of failure in hypermarketing2 classes. If you are absent, you still have to submit the requirements or else you get an incomplete. If you are absent but within the 3 meeting limit, you are not required to do a make-up class but doing so will allow you to get full value and grade credit from the class.

Why Linked In?

I now require my MBA students to create and promote their Linked In profiles as part of the mandatory requirements for completing the Marketing Management course at the Ateneo Graduate School of Business.

In a way, this is a higher level version of the traditional "Introduce yourself to your classmates and to the professor" activity at the start of every class. A student recently asked why there was no formal introduction by coach on the first day of the trimester- this is why.

More importantly, this exercise is an immediate and practical application of marketing in the real world to the most important brand in the world for you - the brand with your name on it. So why not use effective marketing principles that we learn in class to promote your personal brand and get higher returns for doing so? Why confine your brand to the classroom when you can get a google result at the top of the google page with your name on it, for free?  Why let other people determine what others see on the web about you when you can have relative control over it (as my marketing class will learn later in the course, this is your brand identity- what you say to the world vs. brand image- what the world thinks of you).

Want proof? Do a google search of my family name- "de ungria", what do you see? Try other search engines- yahoo, bing, and what do you see? Then do a  google search for your "family name"  or even of your "whole name", and what do you get? I rest my case, or in this example, I rest my link...

Here's how to create an effective Linked In profile:
Creating the Professional You via Linked In

View more presentations from Remigio Joseph DeUngria.

Hypermarketing2 MBA Students:

This is an example of a correct submission of this personal brand-building assignment.

http://www.facebook.com/groups/AteneoPIPOL/permalink/374545619257430/

This is a snapshot of the correct post. 

Note the following key elements: (1) recent, smiling, colored picture (2) customized url or weblink (3) one word descriptor (“vcoach”) and (4) elevator speech. The details of what all these mean are in the explanatory powerpoint below (Creating the Professional You via Linked In)

Once you make your profile,  you have to do 4  things:

(1) post the url to Facebook page with the ff. link…

http://www.facebook.com/groups/AteneoPIPOL/

(To be able to post on this page, you have to apply as a member of the group)

(2) post a link to twitter with 2 hashtags #hypermarketing2   #linkedinatenista

(3) While in Linkedin, export the file as a pdf, then email the pdf to vcoach.serves@gmail.com. Here is a snapshot of how to export your profile as pdf. Simply click on the down arrow beside "Edit" as shown below.

(4) Post a comment by clicking on the following link:
http://www.hypermarketing2.com/2010/12/why-linked-in-vcoach-bong-de-ungria.html#comment-form

This is the comment portion  at the bottom of this blog. Include the following elements in your comment: your name, your 1 word descriptor and elevator speech.

Here is how it looks:

Pls. follow the submission deadline as there is an automatic 0.5 grade deduction for late emails and posting. (The deduction increases over time!).

A lot of correct and incorrect examples are on the Primus InterPares Online page on Facebook (http://www.facebook.com/groups/AteneoPIPOL/). 

Here's why joining Linked In is a great idea.




What should be in your linked in profile?


What is linked in?


Here's a sarcastic take on why not to join...



New User? Here's a User's Guide

First Things First

V59 AGSB Hypermarketing Class M15

Marketing Management Class from November 2012 to March 2013 coached by Prof. Bong De Ungria of the Ateneo Graduate School of Business

AMGAO, DONNABELE CRISTOBAL

ANTONIO, THOMAS JASON III BALON

CATAQUIS, GENMAR DE LOS REYES

CHAN, FATIMA CHARISMA ARCHE

ESPANA, CATHERINE CASTILLON

HABER, JEFFREY SORIANO

HARA, MAUREEN MACLANG

JUNIO, EMMANUEL VILORIA

LEE, FRITZEFER TAN

MARAVILLAS, PETER PAUL DELA CRUZ

PANGANIBAN, JINO VIRINA

SARAH, CATE

SOLIDUM, CRISELDA TROPA

TETANGCO, MARIA CARLA BISARES

--

Dear Marketing Management (Middle Managers) Friday Class

Welcome!

This is Prof. De Ungria. Unpredictable traffic conditions may cause me to be late. However, this does not limit what we can productively do in the 3 hours we have for class tonight since I will be on-line the whole class time of 6 to 9 pm. I will also be able to take phone calls thru my Globe duo landline 216-9743 and my Globe cellphone 0917-8571089 and thru email at vcoach.serves@gmail.com
This on-line class session will be highly interactive. I completed a Digital Marketing degree on-line so I know it works. Since our classroom has at least or 1 desktop computer with internet conection and since  some of the students bring a laptop or tablet to class, this should be a differently awesome experience.

So I know you are there in our classroom, can somebody pls. call or text me at my number or just post a comment on the v59 page?
I will send additional instructions in the course of our class through Facebook (FB)…

--

Task 1 (Class)

Elect your class president and vice president. Aside from being responsible He/she should be able to come to class on time, most of the time. Post a comment here on who you elect.

Task 2 (Class)

14 Students in our class so far... please organize yourselves into groups of 3. you can only select groupmates who are physically present in the classroom today. When you are complete, pls. post your group members on our page. the first group that posts is group 1, etc.

Post your group no. and names of members on the v59 FB page. Reminding you of the rules- groups of 3 people maximum and can only consider those who are physically present in the classroom.

Task 3 (Group)
Take a wacky group picture for attendance today. Pls. post by 8 pm on our class FB page. Tag the members. Put a caption specifying the group number and a group name where the name is related to the London Olympics 2012 (example: v59 Group 1 or Group v59 Gold Medalists). Dont forget to put v59!

Pls. post pictures as comments here (not sure if this is possible though; if not, post as separate post. Also upload the photo

Task 4  (Individual)
Open your facebook account. (If you don’t have one yet, you need to create one just for this class. It does not have to be your real name or photo, if you prefer it that way. )
Search for “v59 agsb hypermarketing class”. If the group page comes out, click “join group” on the upper right hand side.
If the group does not come out in search, then type in the link below…

http://www.facebook.com/groups/306113929493008/

Task 5 (Group)
As a group, try to define marketing in 50 words or less. Again, pls. post your group answer as a comment or reply to this post, not as a separate post.
Marketing is defined as….

Task 6 (Group) Major Seatwork-

As a group, click on the slideshare presentation in this blog

http://www.hypermarketing2.com/2012/01/marketing-101-for-21st-century.html

and note down top 10 significant things you just learned about marketing. Suggest you go through the entire 156 slide presentation first very quickly and then do it again slowly while taking down notes on the top 10 things. The deadline for submitting the group learning is 8 pm. You can take your merienda break and even work outside the classroom or in the library for this.

Just like in the previous tasks, pls. post your group reaction as a post reply/ comment to this post.

Building Visual Models

Transforming a marketing concept into a memorable image is probably the best way to learn and  master marketing. Here are tips for those who dare to dream and remember...

Mastering Marketing: Transforming Concepts to Images

View more PowerPoint from Remigio Joseph DeUngria

When One Equals Four

Graphics and colors look the same. What to choose?

What a difference 1 clear message makes...

In this case, 1 word. Marketers call it many names- USP, differentiator, brand DNA.

Below are screenshots from the official websites the day after the election.

The prize? 4 more years...

In the world of marketing, math laws dont exist. Here One Word Equals Four Years...

Personalize this- What's your 1 word that will move your brand forward for the next 20 years...